Category: Persuade

Internet Jurors »

Give jurors an active role in the trial: let them ask questions!

Weak Argument? Don’t Mention It »

New Study: If your evidence is weak, don’t mention it. Just assert the proposition and move on.

Anthropomorphism in Technical Presentations, Ctd. »

Here is a piece by author Jonah Lehrer talking about how machines that seem less like machines and more like beings endears them to us. These mistaken perceptions of agency can dramatically change our response to the machine. When we see the device as having a few human attributes, we start treating it like a [...]

Knowing What You Don’t Know You Don’t Know »

Errol Morris has the first part of an article up on the New York Times Opinionator page discussing “unknown unknowns,” beginning with the story of a bank robber who was too stupid to know that he was too stupid to be a bank robber. Wheeler had walked into two Pittsburgh banks and attempted to rob them [...]

The Power of Story »

Nothing beats a good story when it comes to communicating and convincing.

Senator Grassley and the Deficit Dragon »

In this clip from Jon Stewart’s Daily Show, Senator Chuck Grassley demonstrates almost every mistake you can commit in a presentation during his rambling and ill-conceived speech. File this under “Ideas That Sounded Good at the Time.” Senator Grassley’s narrative character, “Sir Taxalot” sets off to slay the “Deficit Dragon” in this rambling metaphor or [...]