Author Archive

The 10/20/30 Rule in Jury Presentation »

Venture capitalist Guy Kawasaki sees hundreds of pitch ideas from entrepreneurs and they frequently bring PowerPoint presentations. According to Mr. Kawasaki, most of the presentations are “crap.” In response, he offers the following rules: 10 slides, 20 minutes, 30 point type. Here he explains his theory: Recently, Joey Asher of Speechworks wrote an article promoting [...]

Turning Timelines Into Plotlines »

Consider the humble timeline. A trial graphic staple, it is often the first to be constructed. There are even computer applications devoted to the automatic creation of timelines. However, in spite of the widely held opinion that storytelling is the most powerful means of communication, we often fail to tell our story in the one [...]