Did Your Audience Notice That?
By Brian | December 15, 2009 at 12:39 PM | Comment
Change blindness is the failure to notice changes to the scene (or image) you are viewing.
From Kelly:
This is an interesting phenomenon and worth keeping in mind as it relates to demonstratives. It tells me that the presenter possibly needs to verbally point out the changes that occur when presenting a sequence of demonstratives that have the same base image (or at least point out that there is going to be a change from one slide to the other so that the audience looks for it).
It’s kinda like the gorilla experiment…
The clip is from the BBC documentary series “Brain Story“. Some other clips and episodes are available for online viewing, though it appears the entire series has not yet been released.
(via Boing Boing)
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